If you don’t position yourself as an expert, the market will treat you like a beginner. 3 ways to shift from “just a coach” to go-to authority: 1️⃣ Own a Niche – Generalists compete. Experts dominate. 2️⃣ Teach with Certainty – Ditch soft language. Speak like you’ve done it 100x. 3️⃣ Back It with Proof – Results, testimonials, content that educates = trust. 🔥 Perception is everything. If you want to charge more, look like you’re worth more. 💬 What would make you stand out as the expert in your niche right now?