Stop Trying to “Sell” the Prospect on the Phone (Do This Instead)

Most agents are losing deals not because of what they say…But because of how they’re saying it.

You sound like you need the business. You’re leaning in too hard. You’re pitching, answering everything, and trying to impress the seller.

That’s why you’re losing them.

Here’s the shift:👉 Don’t sell the Listing. Sell the conversation.

So when a seller hits you with:

“What makes you different? Why should I hire you?”

Here’s what to say:

“Look John, I appreciate the fact that you’re even open-minded to seeing what I can do for you.But from what I’ve gathered so far—and you can tell me if I’m wrong—your main goal is to sell this property for the most amount of money, right?”

John: “Yeah, of course.”

Then you hit him with the lean-out move:

“And John, if I spent the next 5 minutes telling you everything I do to market the property and get a buyer to pay top dollar…Would you actually make a decision to work with me over the phone?”

He’ll say no.

Boom💥

Now he’s open.

You’ve disarmed the pressure.

Then close it out:

“John, all I’d propose is I pass by the property—15, 20 minutes.I’ll take a quick look at the interior, have a real conversation,and see whether or not it even makes sense for us to partner up.

And if at any point you feel like I can’t bring you real value,you wouldn’t have a problem telling me that, right?”

He’ll say no.

He’ll feel in control.

And now—you’re setting the appointment.

📩 Want one of my live call breakdows where I show you exactly what to say on a cold call? Message me Directly the word "LIVE" & I'll send you the whole call for free!

Let's Crush It 💪

—Alexis

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