My Step-by-Step FSBO Cold Calling Process (How You Can Use It Too)

Over the years, people have asked me, “Alexis, how do you actually approach FSBO cold calling from start to finish?”Here’s exactly how I do it — no fluff, no guessing.

1️⃣ Start With Zillow

I go straight to Zillow and manually filter for the FSBOs I actually want to talk to.I’m not just grabbing every single one — I’m looking for the properties that make sense based on location, price point, and condition. Pro tip: Avoid the “spray and pray” method. Be selective so your calls are worth your time.

2️⃣ Dive Into PropStream

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Once I’ve got a property in mind, I head over to PropStream and pull up:

The owner’s name (so I’m never calling blind)
Mortgage details
Length of ownership
Estimated equity
Any other relevant property data that could guide the conversation

These details let me tailor my approach — so I’m not just another agent reading a generic script.

3️⃣ Make the Call

By this point, I’ve already got the context.That means when I dial, I’m not winging it — I can reference specifics and guide the conversation based on their situation.

This alone makes you stand out from 90% of agents who are just cold calling with zero preparation.

✅ Why This Works:When you blend quality targeting with contextual data, you skip the small talk and get right into conversations that actually matter.

💬 I’m curious — when you cold call FSBOs, do you prepare this much beforehand, or are you still dialing straight from a list? Let me know in the comments below, & message me the word "FSBO" to get the full training video on getting a FSBO A-Z.

Let's Gooo

--Alexis

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