Cold to Contract: My Exact FSBO Listing Process (Broken down A–Z)

Alexis Valladares

Aug 1 • Announcements 🔔

If you're tired of getting ghosted or shut down on FSBO calls, here’s my full playbook

A-Z from first dial to signed listing.

FSBO Psychology (Why They Resist)

They want control, to save commission, or had a bad agent experience.
They're not rejecting you, they’re rejecting the pattern — your job is to break it.

Cold Call Structure

Open casual: “Hey, saw your home on Zillow — are you the owner?”
Disarm early: “Not calling to pitch…”
Ask:

Handling Objections

“We’re not paying commission” → Acknowledge, isolate, then reframe.
“We’re doing it on our own” → Respect it, but offer a second opinion if it meant netting more.
Use:

Setting the Appointment

Keep it light: “7–10 mins tops…”
Offer value, not a pitch.
Use micro-agreements: “Would tomorrow after 3 work better?”

The Appointment (Quick Breakdown)

Build rapport → set agenda → create the gap → present → close.
Always tie back to their goal: netting more, with less stress.

Follow-Up Strategy

Recap text + Loom
Send comps or buyer activity
Reinforce their control — never chase

Want the Full A-Z FSBO Training? Message me directly the word "FSBO" & I’ll send it over — includes FULL 30+ minute breakdown & a way to have Chat GPT review your cold calls.

The agents winning with FSBOs aren’t winging it...they’re working this process.

Let’s go 📞💥

-Alexis

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