17d • Announcements 🔔
Cold calling isn’t dead. You just don’t want to do it.
And I say that with zero judgment because I’ve been there.
It’s uncomfortable.
It messes with your ego.
It forces you to actually develop skill instead of hiding behind posts, ads, or “busy work.”
That’s exactly why it still works in 2026.
Most agents are choosing comfort → waiting on:
- Social media
- Broker leads
- Ads they can’t afford yet
A small group is choosing control → creating conversations daily.
Cold calling isn’t forever.
It’s survival first, scale later.
I just dropped a training in the Cold to Contract OS Skool breaking this down clearly:
- Why agents pick lead sources backwards
- What’s actually changed in the market
- Where cold calling fits strategically (not emotionally)
This was so powerful that I went ahead & posted it on YouTube so I can share it here also.
👇 Watch it here: https://youtu.be/8wwKI18dT4s?si=_isuP0SCf_qxPDYl
Remember this Skool is shutting down & all the content is gone.
Join the OS here to unlock everything + more 👉 https://www.skool.com/cold-to-contract-os/about
See you there,
-Alexis
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Cold calling isn’t dead. You just don’t want to do it.
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