I’ve realized that writing proposals on Upwork is a lot like optimizing content for SEO.
If your proposal isn’t structured, targeted, and keyword-aware, clients often skip it—just like a webpage that isn’t optimized doesn’t get traffic.
The trick is to highlight value clearly, address the client’s needs upfront, and keep everything easy to scan. These same principles I use daily in SEO projects work perfectly for crafting proposals that get noticed.
Have you ever tried thinking about proposals this way? The results can be surprisingly better!