Paids Ads: Landing Pages or Meta Instant Forms

I'm noticing even landing pages with performance above 95 are getting a drop off of even 75% or more in some static image ads, and my question is, should I continue using landing pages or should I switch to Meta Instant Forms?

(Also, in instagram, whenever there is a static image as ad, I sometimes cannot swipe away and I click the image/ad and it opens another link, could that be a thing affecting the CTR % because it's happening with everybody?)

Info about the business below:

Their main product is a subscription service that protects homes from wildfires using a multi-layer approach: retardant system, vegetation spraying, and vent mesh.

Product pricing:

- Wildfire Defense System (primary): $1,800/year - a 50-gal barrel of retardant + pump + 100-ft hose, professionally installed with biannual inspections, unlimited repairs, free refills, and lifetime warranty

- Retardant Application Service: Starting at $499 (priced per sq ft) - crews spray vegetation before fire season

- Home Hardening / Vent Mesh: Least promoted, least profitable

- Full stack (all three layers): ~$4,500/year

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Paids Ads: Landing Pages or Meta Instant Forms