Most people scrape a list, blast one email, and quit when nobody replies.
Here's what actually works:
- Verify the list FIRST. Bounces wreck your deliverability faster than bad copy ever will.
- Make email #1 a "no ask" email. One line of value, zero pitch. You're training the inbox (and the human) to trust you.
- Follow up 3-5 times. Most replies come on touch 2 or 3, not touch 1. One-and-done is leaving money on the table.
- Reply fast when someone bites. Speed = trust.
A small, verified list with tight follow-up beats a giant list with one blast. Every time.
What's your follow-up cadence right now - one and done, or a full sequence? Drop it below 👇