7h • General discussion
The 3-2-1 Rule Before You Hit Send
Most cold email campaigns don't fail because of bad copy. They fail before you ever hit send — because of a dirty list.
Quick rule I run before every campaign goes out:
3 checks — verify every email (syntax, domain, mailbox). Anything flagged "risky" gets cut. No exceptions.
2 segments minimum — split your list by job title or industry. One-size-fits-all messages are delete magnets.
1 goal per email — one offer, one CTA. Not three links and a novel.
Do this and your bounce rate drops, replies climb, and your domain reputation stays clean — which is what keeps you out of spam next month, not just this one.
What was your bounce rate on your last send? Drop it below — if it's over 3%, your list needs a scrub 👇
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The 3-2-1 Rule Before You Hit Send
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