Market Makers
Private
23 members
Free
Most software companies don't fail because the product is bad. They fail because they enter a market, pick a route to customers, and get the model wrong.
I spend my days inside the distribution layer of tech, between the vendors who build software and the partners who sell it. I've watched dozens of companies, from local startups to global names, try to enter or scale in a new market. Some made it. Most didn't. The patterns repeat from Sydney to London to Austin.
This is where we compare notes.
For founders taking a product to market, partner and alliance managers building an ecosystem, channel sellers, and anyone whose job is to grow a software company somewhere it isn't yet.
What we talk about:
- Why vendors win in markets, and why they fail.
- How distribution, partners and marketplaces really work
- Direct vs channel, and when each is wrong
- How AI is changing what gets sold and who sells it
- Careers in the channel
powered by
skool.com/unfair-ai-advantage-5186
Grow your software company through partners, resellers and marketplaces.