Research Matters · Underdog Sales Community

Research Matters

I was struggling to book a meeting with this prospect and have been chasing him since December. Made so many calls and sent emails- sometimes he cancelled sometimes he didn’t reply. So I thought of personalizing it. I went to his instagram and took the script from one his witty videos and used that in my email and boom after a few hours booked a meeting with him. A tint of humour always helps as it builds a connection with other person. 😀

Researching your prospect is the key. Spend just 5 extra minutes researching your prospect- it’s a game changer.

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