That’s the title of the keynote I’m giving at a college today for the faculty and staff. So I thought I’d drop the question here for you, to consider: What does greatness mean to you? Men, greatness comes at a price. It costs you something! You must possess these characteristics: EFFORT, COMMITMENT, TOUGHNESS, TENACITY, COMPASSION, AND RESOLVE. Take responsibility for your own self-determination. Pursue greatness today! We hate average effort! Give it all.