15d • General discussion
Kicking off the new year strong.
🎉 Kicking off the New Year: Healthy Booking Strategies That Work
January is a powerful month for setting the tone for your year — especially when it comes to calm, confident bookings.
With 12 years’ experience running a children’s party business, this structure has consistently worked best for me, so I wanted to share what’s helped secure bookings early without panic discounting or attracting the wrong customers.
1️⃣ Percentage-off offers (kept small & intentional)
I’ve always found that modest, time-limited % offers work best.
They reward organised parents rather than bargain hunters.
2️⃣ Immediate deposit = serious bookings
Every offer I run requires an immediate, non-refundable deposit.
No deposit = no date held.
This alone filters out a lot of back-and-forth and protects your energy.
3️⃣ The offer is tied to action, not need
For example:
% off for booking within 48–72 hours
% off for quieter months
It trains customers how to book properly.
4️⃣ Clear terms protect your business
Any % offer should always be:
Time-limited
Subject to availability
With clear wording
No holding dates
5️⃣ Early bookings = calmer year
Securing bookings early improves cashflow, reduces stress, and stops you underpricing later when demand rises.
That’s always been my goal — not just being booked, but being booked well.
💬 Over to you:
Do you run early-booking offers?
What % works best for you — or what’s held you back?
Let’s share what actually works 🤍
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Kicking off the new year strong.
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