My UGC stack for staying sane while scaling
When I first started doing UGC, I assumed the hardest part would be coming up with a hook that stops the scroll. Turns out, the real challenge is keeping track of the admin side when you have multiple brands, editors, and deadlines hitting all at once.
For a long time, my workflow was a digital mess. I was juggling pitch templates in Notion, raw files in Google Drive, and edits in CapCut. It worked, but I felt like I spent more time managing tabs than actually creating content.
I've been refining my setup lately to keep the momentum going:
  • Notion: Still using this for my pitch templates and outreach stats.
  • Google Drive: My go-to for asset delivery and storage.
  • CapCut: Still my main suite for fast edits.
  • Floment: I added this to my stack to manage daily tasks and project progress. It’s a dedicated workspace for the execution side of things, helping me stay focused on building my pipeline rather than just taking notes.
It has been a solid way to keep my creative energy from getting drained by all the admin work.
What is the one tool in your stack you absolutely cannot live without when you are managing your active brand deals?
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Tony Iverson
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My UGC stack for staying sane while scaling
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