Chapter 1 is live! This is where it all begins—the story behind Emotion Over Logic and the psychology of connection that built everything I’m creating today. If you’re ready to go deeper than surface-level branding and start building something people feel, not just see, this is for you. https://www.skool.com/tyson-lee-4021/classroom/0bf7b608?md=e4e21ec124d242fa8634191f9ee7780f

Pull up a chair. You’re here because you’re ready to build something bigger than a product, bigger than a business — you’re here to build connection. This isn’t about chasing hacks or copying trends. It’s about mastering the psychology of why people say yes — why they buy, why they stay, why they choose you over everyone else. That’s what I call Emotion Over Logic. And it’s the framework you’ll be learning — and living — here at The Table. 1️⃣ How I Got Here I didn’t start online. I started in the hardest arena possible: face-to-face, at a stranger’s kitchen table. One shot to connect. One shot to close. I gave myself a dare: make $100K in 30 days in a brand new field, with zero experience. By Day 24, I was at $88K. Not because I had the cheapest offer. Not because I had a magic script. But because I leaned all the way into trust, connection, and identity-driven branding. That was the proof. And that’s why this community exists. ⚡ Full Transparency I’ll be real with you — I’m building this before it’s technically “ready.” Everything should be wrapped up in the next 30 days. I’m not a magician. I don’t have every answer. And let’s not get it twisted — I’m nervous. But I’m also beyond excited to share this belief with you: 👉 Everything is a learned skill. Sales. Storytelling. Branding. Connection. None of it is magic. All of it can be learned. And that’s what we’re here to prove together. 2️⃣ What You’ll Learn Inside The Table, you’ll gain: - How to uncover your audience’s hidden drivers (psychographics). - How to craft stories that don’t just sell, but stick. - How to build trust fast — in conversations, content, and campaigns. - How to create a brand people feel, not just see. This isn’t about “someday” results. These are tools you can apply immediately. 3️⃣ How It Works This isn’t a binge-watch community. Content unlocks step by step. You’ll move in order, layer by layer. And you can’t just lurk. The more you engage, the more points you earn, and the more doors you unlock.