Saying "THAT" Is making people HATE YOU
if you have been following my posts, you will say that I'm getting more and more mentally Ill, but trust me on this one.
saying "That" is literally making people feel like, you didn't listen at all....
but now the question is... in what context?
well let me show you, what YOU'RE doing WRONG:
Prospect: "Yeah, I want to earn like 10k/mo so i can finally be able to spend some money on vacation, so I don't need to work 24/7 and also taking of course my family with me"
You: "Yeah, so you want to earn 10k to be able to do that"
Prospect: "Yeah" (not the most exciting yeah, more of a "you just listened a bit" yeah)
I hope you already see the problem. If not? Doesn’t matter.
I’m about to break it down for you.
so let's go at it analytically, the prospect goes into deep detail and you say "that", how does that make them feel?
are they like: "HOLY SH*T BRO YOU UNDERSTAND IT ALL NOW"
or more of: "Yeah..."
I hope you choose number 2, because it's the right one. but now But why does that happen?
when you repeat what a person said, then people feel heard. and what do most people love? exactly... feeling heard. (see i could've used "that" in this context aswell, but it gives a bigger punch when you repeat the same thing)
so by now we figured out, that people want to feel heard, and u can't use "that", but what can you use to make them feel heard?
simple: I call it "specificity" 🤣
and a small framework on how to apply it, and it's called T2S.
That to Specific. now theres a double meaning, a literally meaning, going from that to specific, but also saying "It's too specific" so in your mind, you just tell yourself, go a bit too specific about what they said. and then back a bit down.
and then? bamn, you got it. you got the T2S down and made the person feel heard. let's see a real example similar to the before:
Prospect: "Yeah, I want to earn like 10k/mo so i can finally be able to spend some money on vacation, so I don't need to work 24/7 and also taking of course my family with me"
You: "Yeah, so it sounds like you're really doing it to be getting a well deserved vacation, and being able to spend finally some extra time with your family aswell."
Prospect: "Exactly!"
so in summary: go from a "vague that" to a "that a bit to specific and back down"
Do this, and people feel actually understood. They’ll open up more, trust you faster, and you’ll build killer rapport.
Try T2S on your next call and watch for the difference.
Let me know how it goes 👇
This is YOUR daily dose of setting knowledge
PS: Have you ever T2S’d by accident, or is it part of your flow?
P.P.S: What’s your best formula for nailing a T2S response that actually lands?
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Adin Rrahmani
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Saying "THAT" Is making people HATE YOU
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