Going Beyond Surface Level On Your Sales Calls (And Then Winning!)

𝗧𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗴𝗼𝗹𝗱 𝗹𝗶𝘃𝗲𝘀.

It's not just that they "want to make more money".

It's not even that "more money then means they can do ABC or buy XYZ".

It's where that feeling - of now having that or being able to do that - takes them.

AKA - it's not about WHAT IT IS...

It's about HOW THEY FEEL ABOUT IT (what it is)...

And / or, it's about WHO THEY BECOME (identity) and how they then FEEL ABOUT becoming and then being that person on making the change successfully...

So many sales people still miss this.

As such, conversations stay at surface level.

Surface level often means there is no deep felt feeling and meaning.

Surface level leaves the gold - that may exist levels below - untouched.

Surface level results in basic interactions and lots of "think about its"...

Once you learn to go deep that all changes.

Real feeling and meaning comes into the call.

They then (often) ask to buy from you (over "thinking about it") and it's for the right reasons.

Yesterday with my students I covered this topic in depth with a framework for making it happen.

And today the students roll it out on their calls.

There'll be no going back to surface level conversations once they experience the difference they're about to...

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