🚛 How I Decide If a Load Is Actually Profitable (Free Checklist)

One of the biggest mistakes I see new trucking business owners make is booking loads based only on the gross pay.

Revenue looks good on paper — but profit is what keeps your business alive.

When I book loads, I always check these 5 things:

✅ Rate Per Mile

✅ Fuel Cost

✅ Deadhead Miles

✅ Delivery Time

✅ Real Profit (after ALL expenses)

If a load doesn’t hit my profit target after expenses — I don’t take it. Period.

I created a simple checklist you can use every time you’re evaluating loads so you stop guessing and start booking smarter.

👇🏽 Download the checklist below and start protecting your profit.

If you want help learning how to calculate these numbers, drop a comment or tag me inside the group.

Let’s build profitable trucking businesses — not busy ones 💰🚛

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