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Jul 11 • General discussion
Become Content Conscious (long post sorry☠️)
The easiest way to come up with video ideas is to make it part of your daily routine.
By becoming content conscious.
Alex Hormozi has a formula for this: PQRS.
- P — Problems: What problems did you run into or solve this week?
- Q — Questions: What questions did your community or coaching members ask you?
- R — Realizations: What "aha" moments did you have this week?
- S — Stories: What personal experiences could you turn into a story?
Here's how to put it into practice: make sure you have a notes app on your phone.
Each time something like this pops up, write it in there AS SOON AS POSSIBLE so you don't forget. Here are some examples:
P — Problems
- You hit the same frustration for the tenth time and finally snapped and fixed it → "This drove me crazy for months. Here's the fix.""
- You trusted the wrong person (a guru, a partner) → "The advice that cost me $X / a year / a relationship"
- Something broke at the worst possible moment (a tool, the plan, the schedule) → "What I do now so this never happens again"
Q — Questions
- A community member asks you a question during a live call" → that exact question is a video
- Someone comments "how do you have time for this?" → your answer is a video about your routine or system
- A beginner asks you where to even start → "If I were starting [niche] from zero, here's what I'd do"
R — Realizations
- You realized the thing you were embarrassed about is actually your advantage → "I thought this made me an amateur. It's why people trust me."
- You noticed everyone in your niche believes something that isn't true for you → contrarian take video
- You caught yourself giving someone advice you don't actually follow → "I tell everyone to do this. I finally started doing it myself."
S — Stories
- The time you almost quit and what kept you going
- Your most embarrassing beginner mistake
- Something your kid, spouse, or coworker said that accidentally taught you a lesson about your niche
- The purchase, decision, or conversation that changed how you work
Some random bonus stuff that I do: (I see a video while I'm doomscrolling that I could have a hot take on...a random shower thought, my comment sections)
The point is to become aware of whats happening during your day. Even if your life seems boring, ..you're leaving a ton of content ideas on the table.
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Become Content Conscious (long post sorry☠️)
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