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2 EFECTIVE FRAMEWORK FORMULAS
Problem-Agitate-Solve (PAS): Problem: Identify the main issue the prospect is facing. Agitate: Highlight the negative impacts of the problem, making it more pressing. Solve: Present your product/service as the solution to their problem. Attention-Interest-Desire-Action (AIDA): Attention: Grab their attention with a strong opening. Interest: Build interest by explaining how your product/service meets their needs. Desire: Create a desire by showing the benefits and positive outcomes. Action: Encourage them to take the next step, such as making a purchase or scheduling a follow-up.
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Qualifying questions to ask.
Questions to ask during the call. 1. How long they have been in business? 2. What is their overall star rating on Google My Business? 3. What are the customer's reviews and feedback? 4. What is their business's Customer Base? 5. What is their Monthly revenue?
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