9d • General discussion
Local SEO Tip For Review Collections
Google is always changing, and we are going down the AI path whether you like it or not. Now Google has added a button called "Ask Maps" its literally changing the way people are looking for a local business. Based on matchable attributes.
Now, its not rolled out in Australia yet, expansion is coming, it is rolled out in USA and India currently, but this doesn't mean you cant start positioning yourself or your clients now if your not in the active rolled out countries.
Example, someone may ask, “My lights keep flickering, I need an electrician to come on Saturday".
Reviews that say:
“our lights kept flickering before we called…” matches this perfectly.
"was able to come on short notice on a Saturday" matches this perfectly.
Businesses with the right reviews, profile and site setup will be ahead of these who are not.
An other example would be, someone is taking a trip along the Great Ocean Road, they may enter: "I'm taking a trip along the Great Ocean Road, do you recommend any stops along the way for lunch?" If you are managing a restaurant business, you want them to appear as this suggestion.
Reviews that say:
"We were on a road trip down the Great Ocean Road and needed somewhere decent to eat..." matches this perfectly.
"We were driving along the Great Ocean Road and looking for a good spot to stop for lunch..." matches this perfectly.
Its reading everything on your clients site, the google reviews and the business profile, then it tells the user which business to choose and why. So its more important now then ever to ensure you have "everything" you do and who for setup right, this includes "how" reviews are written and what information you or client needs for the review to hold its SEO weight, so asking the right way is important.
I have now setup my own review page in order to follow this method exactly. See my example attached. I have changed my review ask, instead of "leave us a review", which people may say "had a good experience" this type of review, even with 5 stars is not "matchable attributes". Now my angle naturally pulls out story-based reviews, which are far more powerful for SEO and conversions than generic praise.. This method can be used across every industry. Of course, I will be rolling this out for my clients in the coming weeks.
Lets say its a restaurant your collecting the reviews for as part of your SEO strategy, you may write: "What happened? Tell us about your visit , what brought you in, what you ordered, and how it all went." with the sub text: "Feel free to mention your trip, the location, or anything that made your visit memorable." or “Where were you coming from or heading to when you found us?”
Can you see how powerful this will be for clients? Google is really focusing on person to person specific experience. We just need to ensure our clients are on top and ahead with Googles AI.
I hope you find this helpful. Let me know if you have already starting implementing this into your clients SEO strategy.
Here is the article if you want to read it.
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Local SEO Tip For Review Collections
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