The truth is, if your script is bad, the video just won't workโno matter how good the editing is. It's the foundation of everything.
Todayโs focus:
- How to actually hold a viewer's attention without being "clickbaity".
- Building intrigue by chaining problems and solutions.
- The "But/Therefore" rule (how to stop your story from feeling like a boring list).
Iโm currently applying this to a script about why diets usually fail. Itโs all about the storytelling.
The full breakdown is up in Classroom: Day 4 (0 to 10k).