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You Don’t Have a Money Problem. You Have an Identity Problem.
I’m currently reading "Identity by Design" by Patrick Harris, and it’s confirming something I’ve seen over and over again in real life: Most people don’t fail financially because they lack information. They fail because their identity pulls them back to familiar ground. If you still see yourself as: - someone who survives instead of plans - someone money passes through instead of stays with - someone reacting instead of designing then even good money habits won’t stick. Healthy money decisions don’t come from willpower. They come from a new self-image. The SSI Method works when you stop saying:“I’m trying to manage my money”and start saying:“I’m the kind of person who gives money instructions.” That shift changes everything! Question for the community:👉🏽 What money identity are you still carrying that no longer fits who you’re becoming?
You Don’t Have a Money Problem. You Have an Identity Problem.
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Think Outside the Cell Partners Program (Launching Soon)
Over the next 7–10 days, I’ll be officially launching the Think Outside the Cell Partners Program—a mission-driven affiliate partnership designed to expand access to practical financial and life education for justice-impacted individuals and the allies who support them. Before the public launch, I’m hosting a small discovery call (about 12 people) for those who feel aligned with this work and want to explore becoming founding partners. This is not a sales call. It’s a conversation about alignment, expectations, and impact—and a chance to see whether this partnership makes sense for you and the people you serve. This program is built on: - Trust over hype - Dignity over pressure - Long-term impact over quick wins If you already support justice-impacted individuals through education, advocacy, organizing, content, or lived experience—and you believe access to financial clarity matters—this may be a fit. If you’re interested in joining the discovery call, email me directly at [your email] byFriday, February 6, 2026 at 11:59 PM EST. I’ll follow up with details for those selected. — Joe
New to the community!
Hello. My name is Tamika. I live in Washington, DC and a mom of twins. I’m here to get financially educated and become more smart with my money and credit. I look forward to learning from you all. Life is a journey, always learning. I never want to be the smartest person in the room and I look forward to learning!☺️
When overspending becomes a pattern of conditioning
We have been conditioned to be consumers, to act in a reactionary manner when it comes to money, to survive by overspending. I like this Joe, yes, a pattern becomes a habit and a habit can become an identity.
Why Self-Identity Shapes Everything—Especially Our Relationship With Money
Whether we realize it or not, self-identity is the operating system of our lives. It shapes how we make decisions, what we believe is possible for us, and how we respond to pressure, opportunity, and uncertainty. Long before we think about strategy or tactics, we are acting from a story about who we are. Money is no exception. In fact, money is one of the clearest mirrors of identity. How we earn, spend, save, avoid, or obsess over money is often less about math and more about meaning. It reflects what we believe we deserve, what we fear losing, and what we think people like us are “supposed” to do. For many people—especially those who have experienced trauma, instability, or incarceration—identity has often been shaped in survival mode. When survival is the priority, money becomes reactive. It’s something to manage in the moment, not something to plan with confidence. Spending may feel urgent. Saving may feel unrealistic. Investing may feel like it’s “for other people.” None of that is a personal failure. It’s an identity shaped by experience. The challenge is that we can’t build new financial behaviors while holding on to old identities. If someone still sees themselves as “bad with money,” “behind,” or “not the investing type,” their actions will eventually align with that belief—no matter how many tools or tips they’re given. That’s why so much financial advice falls flat. It speaks to behavior without addressing identity. Real change begins when identity shifts first: - From survivor to architect - From reactive to intentional - From excluded to capable When identity changes, behavior follows naturally. Spending becomes a choice, not a compulsion. Saving becomes an act of self-respect. Investing becomes a statement of belief in one’s future. This is why, in this community and across the Think Outside the Cell ecosystem, we talk about mindset and identity alongside money. Not because it’s trendy—but because it’s honest. Numbers matter, but the person behind the numbers matters more.
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Think Outside the Cell Comm.
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A global community for and by justice-impacted people (and allies) to transform mindsets, build wealth, and reclaim our futures—together.
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