3d • 💪 Daily Reps
Day #13 - Observe The Market
I just read some discussions on reddit community where roofing business owners were complaining about not getting good results from their marketing. Here are some of the specific pain points and phrases that are constantly being repeated.
"We're struggling to get consistent leads."
"getting a few and repeat job lately but not enough for consistent work"
"tried different types of advertising to varied degrees of success"
"Tried social media Facebook etc spend about £2k in total lots of enquiries but lots just bored on Facebook"
"We're getting enquiries, but most of them are just tire-kickers."
"I'm getting poor quality leads and time wasters"
"We're spending thousands on marketing but barely getting any calls."
"Most of our work still comes from referrals. We need another reliable source of jobs."
"We're not showing up on Google when homeowners search for roofers in nearby towns."
"We've tried SEO agencies before and got burned."
"Every marketing agency promises page-one rankings. How do I know they'll actually deliver?"
"Business slows down during certain months, and keeping the pipeline full becomes difficult."
"Our marketing company is slow to respond, especially when we need them most."
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Day #13 - Observe The Market
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