Ok. First things first. If you’re reading this, I’m going to make a VERY SAFE assumption.
You’ve got something EPIC to deliver. Like, you KNOW it. You feel it in your bones. You’re here on Skool (hello, great taste), you’re building something real, something that actually helps humans, something you care about more than just “content for content’s sake”.
You’re growing. You’re evolving. You’re in it.
AND ALSO… you know the deal. You have to show up. You have to post. Start conversations. Build connections. Bring traffic in. Keep things moving. Because when you don’t, things go quiet, stagnant, dusty AF, and no one wants that vibe.
BUT HERE’S THE BIT MANY PEOPLE SKIP OVER (DUH).
There’s this awkward, uncomfortable, messy little MIDDLE GROUND that sits between
“This is who I am and what I do” and…
“I’m confidently out there, visible, posting, selling, connecting, WOOPING.”
And honestly? That middle ground is where MOST PEOPLE GET STUCK.
It’s full of doubts. Tiny niggles. Half-formed thoughts. The stuff you don’t put on your main feed. The stuff you wish you could just say out loud to someone without feeling like a numpty.
THE MESSY MIDDLE LOOKS LIKE THIS.
You want to comment on someone’s post but freeze because you don’t know how to word it.
You’ve got an opinion but worry you’ll sound stupid, annoying, too much, or totally wrong.
You don’t want to come across big-headed, but you also don’t want to sound flaky or unsure of yourself.
You don’t want to interrupt. Or dominate. Or be SEEN too much.
But you also don’t want to be invisible. OBVS.
There’s the fear of being remembered for the wrong thing. The fear of being ignored completely.The fear of judgement. The fear of not being everyone’s cup of tea.The fear of peeing someone off just by being honest.
So what happens?
You don’t comment. You don’t post. You sit on ideas. You overthink your promo. You tell yourself you’ll do it “later” when it feels clearer, safer, more polished, more whatever Trevor…
And the messy middle just stays… well lets say messy.
THIS IS WHERE MOMENTUM GOES TO DIE (HARSH BUT TRUE).
And THIS, right here, is why I created THE BACKROOM ←🚪
WHAT THE BACKROOM ACTUALLY IS (NOT FLUFF, PROMISE).
Think of it like this. You’ve got a few friends round. You’re sat around the kitchen table. There’s probably a glass of wine involved (OBVS hello thats me Mimi). And you say, “Okay… can I be really honest for a sec?” #gulp
No one jumps in to fix you. No one judges, no one tells you to “just be confident” or “post anyway”.
They listen. Properly. Phew.
You talk about the thing you’re doubting. The post you’re stuck on. The offer that didn’t land. The fact you made ONE DOLLAR today and it weirdly feels AMAZING. Or the fact you’re about to put something out there and suddenly your brain has decided to throw a full-blown weeble wobble.
That’s the energy of THE BACKROOM ←🚪
It’s business, yes. But it’s the HUMAN side of business. The real stuff. The stuff you don’t usually say out loud. The thoughts that live in your head at 11.17pm. The wobble before the WOOP.
WHAT WE ACTUALLY SAY IN THE BACKROOM.
“I’m struggling to comment on people’s posts and I don’t know why.”
“This promo doesn’t feel aligned and I can’t put my flippen finger on it.”
“I’m doubting myself and I hate admitting that.”
“I showed up anyway and I’m totes proud of myself.”
We say the real shit. Without judgement. Without eye-rolling. Without pretending.
What’s said in THE BACKROOM stays in THE BACKROOM ←🚪
WHY THIS MATTERS (LIKE, ACTUALLY HEAPS).
Once you SPEAK it. Once you OWN it. Once you SHARE it with the right people… you can move through it.
What keeps people stuck isn’t lack of strategy. It’s the unspoken stuff. The shame. The silence. The pretending everything’s fine while quietly wobbling behind the scenes.
And I don’t just talk about this. I WALK IT. TOTES.
Which is why THE BACKROOM ←🚪 is $1 🤘
➡️ And why I’m opening it with a FREE 7-DAY TRIAL inside Skool from 5th–12th January.
Come in. Have a nosey. Get involved. See if it’s your vibe.
AND because I’m a massive nerd and believe in radical honesty, I’m tracking the data from our first time open for free. ALL OF IT. And I’ll share that openly inside THE BACKROOM too.
Because the motto is simple.
WHEN WE WOOP TOGETHER, WE WIN TOGETHER.
And also… very importantly…
WEEBLES WOBBLE. BUT THEY DON’T FALL DOWN.
So yes, we wobble. We talk it out. We say the awkward thing. We get back up. Together.
WHO THIS SPACE IS FOR (HELLO, THIS IS IMPORTANT).
Whether you’re shy or loud.Quiet or sarcastic.Quirky, awkward, sweary, thoughtful, overthinky.If you love dogs, EXTRA POINTS. I love dogs. I want more dog people.If you have a cat, I will pretend it’s a dog. That’s the rule 🐾
We bring the quirks. We bring the honesty. We bring the wobble AND the WOOP.
If you want a space that feels human, safe, supportive, and real AF, THE BACKROOM might just be your place.
Come and weeble.
Come and woop.
Come as you are.
HELLO. Mwah.Woof....
PS. REAL TALK (BECAUSE OBVS THATS ME MIMI).
I nearly didn’t post this.
Not because the copy wasn’t solid. I wrote the copy. I stand by the words. I know what THE BACKROOM is about. I know the vibe. I know the humans in there.
But here’s where my own messy middle kicked in
I wrote this post. Then I asked AI to help me generate some BACKROOM CODE images. And then my brain did that thing it does and went,
“Hmmm hang on Mimi… does this feel aligned?”
“Are peeeps going to think I’m contradicting myself?”
“Am I saying ‘come as you are’ while using illustrated images?”
“Is this going to land weird-ish?”
Cue meh doubt. Cue overthinking. Cue me doubting myself. AGAIN FFS
So instead of weebling quietly or pretending I was 100% sure, I did the most BACKROOM thing possible.
I brought the conversation INTO THE BACKROOM.
I said the thing out loud. I shared the wobble. I asked the question. I had the messy middle moment in the exact space that exists for those moments.
And guess what?
That’s the whole bloody point.
THE BACKROOM is where you don’t have to decide everything alone
It’s where you can say, “This is what I’m creating… and here’s where I’m doubting myself.”It’s where those tiny, niggly, in-your-head questions get aired instead of buried.
So yeah. This PS isn’t an accident.
It’s me practising what I preach
Its me showing you what the space is actually FOR
It’s the wobble before the WOOP.
And honestly? That’s exactly why THE BACKROOM works.
AF. WOOP.