22d • General discussion
Does the Internet Actually Know Who You Are?
You can write excellent content.
You can publish consistently.
You can build beautiful service pages.
But there's another piece of online visibility that's easy to overlook:
Can search engines and AI systems clearly connect that content to you?
Psychiatric care is a high-trust decision.
Patients want to know who's treating them.
Search systems also look for signals that help establish who created the information they're finding.
Your professional identity matters.
That includes your:
- Full professional name and credentials
- Licensure and board certification
- Education
- Clinical experience
- Specializations
- Populations served
- Approach to care
- States where you're licensed
But there's another layer:
Consistency.
Your website shouldn't describe you one way while Psychology Today, your Google Business Profile, professional directories, and other public profiles say something different.
Old addresses.
Outdated practice names.
Missing credentials.
Different service descriptions.
Broken links.
Outdated insurance information.
Each creates another conflicting signal about your practice. 2. AI Search Visibility Versus …
Think of your online identity as one story being told across multiple places.
The clearer and more consistent that story becomes, the easier it is for patients—and search systems—to understand exactly who you are and whom you help.
This week's challenge:
Search your own name and practice.
Open your website and several of your highest-visibility public profiles.
Compare your credentials, practice name, services, location, licensed states, contact information, and links.
Something to think about:
If a prospective patient compared five different places where your practice appears online, would they receive the same clear story every time?
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Does the Internet Actually Know Who You Are?
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