For years we've been told to "just give more free value."
I don't agree.
In this video, I explain why giving everything away for free can actually hurt your business, train people to expect everything for free, and make monetization much harder than it needs to be.
If you're building a Skool community or any online business, this mindset shift could completely change how you approach free content and paid offers.
I'd love to hear your thoughts after you've watched it!