Your Brand Colors Are Selling Before You Speak. 🛑

If you’ve been in business a while, this won’t be new. But it will remind you why brand decisions should never be random.

Storytime 🔴🟠🔵⚫️⚪️

When my husband and I owned a fitness studio, we chose orange and red on purpose.

Not because they were cute.

But because they’re energetic, activating, heart-rate-up colors! ⚡️

You walked into the lobby and your nervous system already knew:

We move here.

We sweat here.

We go!

(Old image of our studio team)

Now, my brand lives in gold, white, and black.

Because I’m not trying to hype my audience up.

I’m trying to position authority.

💛Gold signals value.

🤍White signals clarity.

🖤Black signals power.

“Your brand is felt before it’s understood. Color decides the feeling.”

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Inside The Digi Collective, creators develop AI powered commercials and cinematic visuals through intentional storytelling and structure.

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