Most business owners are using AI wrong.
They treat it like a faster Google... Ask a question. Copy the answer. Move on.
That's not AI. That's search with extra steps!
The real move is using it as a THINKING partner on decisions you're already making.
I had a pricing call a few week ago. Three options on the table.
Instead of asking Claude "what should I price this at," which is a garbage prompt, I dumped in everything...
- Who the customer is.
- What they paid before.
- What the deal looked like.
- What my gut was telling me.
THEN... I told it to argue against my assumptions.
Here's why that matters.
Your brain already has a preferred answer before you start thinking. Confirmation bias is real.
Most people use AI to confirm what they already believe. All that does is make you more confident in a decision you were going to make anyway.
But when you tell AI to be the opposition, you get something you can't get from your own head; a second authority that's emotionally detached from the outcome.
Guess what?
I changed my pricing after that conversation and made a better deal.
Stop asking AI for answers. Start asking it to challenge yours.