Use the Work to Win More Work ✅

I just closed a $10k + Affiliate Keynote Speaking Gig in Switzerland... And I'm in the process of closing $20k - $40k worth of surgical robotics branded content.

One quick learning I'd love to share is that you can often use the work you're actively doing [pretestinonial] to close future clients. This pared with consistent content creation to build trust and establish authority in a niche is killer.

Using the work to win the work also creates a sense of urgency and FOMO when they feel like they need to work around the process to get access to your services (overcoming high friction).

So here's how I infrom folks of my services, value, price levels, and why they need to wait:

LinkedIn Pinned Link -> HERE

Loom Video to Soft Sell Client [Pre Numbers] -> HERE

So let me know your big brain ideas in the comments

Good idea 💡

Bad idea 😞

...😶‍🌫️

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