Before deciding what to charge for a vehicle, take a look at what other rental businesses in your area are offering. Check similar vehicles, weekly rates, mileage allowances, deposits, and what's included in the rental. This gives you a better idea of what renters are already paying and where your vehicle fits in the market. But don't just copy the cheapest listing you find. Your insurance, maintenance, vehicle condition, and operating expenses all play a part in setting your rate. You want to stay competitive without putting yourself in a position where you're barely making money. Know what your market is charging, but make sure your own numbers still make sense.