In every offer, there’s the broccoli — the thing people need, but don’t naturally want.
And then there’s the bacon — the part that makes them crave the experience. (I mean, meat eater.)
Broccoli = the real work.
Bacon = the desire, the dream outcome, the irresistible wrapper.
Most creators try to sell raw broccoli. But people don’t buy what they need. They buy what feels exciting, fast, or effortless.
👉 The goal is to wrap the hard thing in something people love. When that happens, the money follows.
People pay for desire, not discipline.
So let’s talk:
🥦 What’s the “broccoli” in your offer?
(the part people resist)
🧡 What’s the “bacon”?
(the part that makes them want it)
TO DO LIST:
- Answer with TWO SEPARATE GIFs and
- GUESS WHAT OTHERS POSTED, what is their broccoli and bacon! If you have no clue, answer with a 🤔emoji UNDER EVERY POST
- LIKE EVERY POST!