In every offer, thereās the broccoli ā the thing people need, but donāt naturally want.
And then thereās the bacon ā the part that makes them crave the experience. (I mean, meat eater.)
Broccoli = the real work.
Bacon = the desire, the dream outcome, the irresistible wrapper.
Most creators try to sell raw broccoli. But people donāt buy what they need. They buy what feels exciting, fast, or effortless.
š The goal is to wrap the hard thing in something people love. When that happens, the money follows.
People pay for desire, not discipline.
So letās talk:
š„¦ Whatās the ābroccoliā in your offer?
(the part people resist)
š§” Whatās the ābaconā?
(the part that makes them want it)
TO DO LIST:
- Answer with TWO SEPARATE GIFs and
- GUESS WHAT OTHERS POSTED, what is they broccoli and bacon! If you have no clue, answer with a š¤emoji UNDER EVERY POST
- LIKE EVERY POST!