🄦 The Secret Connection Between Broccoli & Money šŸ’°
In every offer, there’s the broccoli — the thing people need, but don’t naturally want.
And then there’s the bacon — the part that makes them crave the experience. (I mean, meat eater.)
Broccoli = the real work.
Bacon = the desire, the dream outcome, the irresistible wrapper.
Most creators try to sell raw broccoli. But people don’t buy what they need. They buy what feels exciting, fast, or effortless.
šŸ‘‰ The goal is to wrap the hard thing in something people love. When that happens, the money follows.
People pay for desire, not discipline.
So let’s talk:
🄦 What’s the ā€œbroccoliā€ in your offer?
(the part people resist)
🧔 What’s the ā€œbaconā€?
(the part that makes them want it)
TO DO LIST:
  1. Answer with TWO SEPARATE GIFs and
  2. GUESS WHAT OTHERS POSTED, what is they broccoli and bacon! If you have no clue, answer with a šŸ¤”emoji UNDER EVERY POST
  3. LIKE EVERY POST!
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Jennifer Kent
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🄦 The Secret Connection Between Broccoli & Money šŸ’°
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