There’s no one shoe fits all. You can really do what the fck you want to do in terms of release your project. If you’re a young artist (early in your career), you can build hype in the lead up to your drop. Get people intrigued and bring them along for the ride by slow dripping content. Teasers if you will. This works if you have enough content to spill out over a period of time and also you have the fan base ready to consume it, without over saturating the drop. The last thing you want is an amazing lead up and a shit release day. The flip of the coin is a surprise drop. But this only works if you have a larger following whom of which are already there awaiting your next move. Bigger players do this well. My thoughts are don’t be afraid to build a campaign. Give yourself time to gather all the moving pieces that might go along with your drop, eg videos, merchandise, a gig etc. what ever you want, but definitely have a plan. For my next release, I’m planning an album, music videos, merchandise and a one off limited ticket event. I’m giving myself 6 months to make it all come together, and this is after the music has been created. Should be plenty of time to pull this off. I’d love to know what you’re doing. Comment below.

This can be a touchy subject. We’ve been moulded in a society to think we need to work a “normal job” to maintain our creative habits, however, I think we can design our own lives. But just being an artist isn’t quite as sustainable as we’d like it to be. For me, music production and engineering became the way to fund my artistic journey. It allowed me to sink my teeth even deeper into what I love doing. But… I’m still searching for the next hustle. I’m hungry like that. For me, music can’t be the only creative thing I do. So I dabble in other arenas like visual art, fashion, and artist development. These aren’t sustainable $ makers… yet! I’d love to know what ‘other’ things you’re doing to stretch your creative minds and sustain yourselves. Let’s chat!

@Maxi Sandeman-Strewe is a dope graphic artist and designer and can help everyone with their album art. https://www.instagram.com/maximillian.e.s.s?igsh=NXVyNHVvanN4N21u

GM lab rats. I wanna chat networking. In our local scenes I feel it’s quite easy to link up and connect with like minded creators. But how are you connecting with the rest of the world? Social Media is probably the most prevalent, but how else are you doing it? I was super lucky through the Covid era to have swam deep in the web3 realm. This introduced me to many creators around the world. The best practices I found were to get into chat rooms and live streams where I knew these homies were hanging out. As soon as I had the opportunity to show my work, and more importantly.. use my voice, I was able to build trust and awareness around “me”. This has lead to numerous collabs and actual friendships. Yes, living in a new place would do wonders, especially tapping into other local scenes. What are you doing to expand your network?

I had a thought, what do you guys think about a weekly/monthly feedback session? A live stream where you submit your tunes and we give constructive feedback to help you kill your overthought, finish your music, and put that shit out! I will even go first! 🔬🐀