What's up guys! It's been a while since I've posted properly here. Hope everyone's been doing well. I wanted to do a proper announcement about where The Vibe Marketing Lab is heading. It's a long one. TL;DR at the bottom if you want the short version. --- When I started this group I had no real direction. I just wanted to share the stuff I was building with AI. And honestly, I felt like an imposter the whole time. Like I didn't have the chops yet, or the expertise to be teaching anyone anything. So I'd go quiet. I never built this properly. Six months of upskilling later, plus a move into an AI role at my day job, and I finally know where I'm taking this. --- 1️⃣ Where I can actually help you Most of you don't know this: I work at one of the biggest SEO and GEO agencies in Australia, and I've been tasked with building out the AI infrastructure across the agency. I also freelance on the side, so I'm applying the same systems to my own clients. That's a rare seat to sit in. I see how this works at agency scale, and how it works when you're the one doing everything yourself. So the people I can help most are agency owners, consultants, and in-house marketers. Business owners too. But I'm building for people in the same position I'm in, because those are the people I actually understand. --- 2️⃣ Niching down to SEO and GEO New avatar means new content. Most of what I teach from here is aimed at agencies, consultants, and in-house marketers. And I'm starting narrow: SEO and GEO first. I've got more to offer than that, but this is my actual expertise, so it's where I can give you the most. Especially GEO, which changes every single day. There's a huge amount to know about getting a brand optimised for LLMs. If you haven't come across GEO before: it's SEO for LLMs. Getting your brand cited and mentioned inside ChatGPT, Claude, Perplexity, and the rest. I know a lot of you joined for social or paid media. I do want to share what I've built there, and it is coming. Right now though, the focus is SEO and GEO.