Did you know that in a first impression when an investor is asking themselves “can I trust this person?” 55% of that answer comes from your body language, 38% from your tone, and only 7% from the actual content?
Investors are paying attention to how you show up: your presence, your awareness, the way you read the room, how you talk about people who aren’t even in the room.
Preparation matters way beyond your pitch deck: who are you actually pitching to?
How do you show up authentically when startup culture feels like you need to “have it all together / fake it till you make it”? Integrity and being forward-thinking will make you stand out. If you say you have no competitors? That sounds off. But if you’ve identified who does something similar, how you’re different, and how you could even learn from or collaborate with them? You sound realistic. Like a more mature, less risky company to invest in… and that’s worth trust coins.
I’m curious too: what are things you’ve learned from your own investor pitches? 👇