Mar 16 • Business Sustainability Thread
Recycled Plastic > Compostable
Something worth sharing with this community, especially if you're working with brands on sustainability claims or packaging decisions.
Compostable packaging is often worse than plastic.
Untouched World (NZ fashion brand, B Corp) just documented a 3-year research process they ran with Callaghan Innovation ,full Life Cycle Assessments across plastics, paper, compostables, and novel materials.
The uncomfortable finding: plastic won on emissions. Compostable failed because the processing infrastructure doesn't exist at scale, PLA and synthetics end up in landfill anyway.
Their solution: switch to POLLAST!C by Better Packaging Co, 100% ocean-bound plastic rescued from SE Asian coastal communities. Independently verified as the lowest carbon packaging commercially available. Lower than paper. Lower than compostable. Resealable and returned through a store programme for reuse.
Why I'm sharing this here: this is exactly the kind of contested, evidence-based sustainability decision that's hard to make and even harder to communicate publicly. They did it right! Three years of research, external verification, B Corp accountability, and a transparent blog post explaining the whole reasoning.
For anyone advising brands on sustainability messaging, this is a great case study in how to move from aspirational claims to operational proof.
Full story: https://www.untouchedworld.com/en-us/blogs/journal/how-we-tackled-the-polybag-conundrum-with-pollastic
POLLAST!C detail:https://www.row.betterpackaging.com/pages/pollastic
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Recycled Plastic > Compostable
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