Jun 10 • Business Sustainability Thread
Planting the wrong tree can kill people?
It's weird and awful that planting the wrong tree can kill people. But it did. 62 people died in Portugal's worst ever forest fire in 2017. Most of them trapped in their cars. 70% of the burned area was covered in eucalyptus plantations - not native to Portugal. Planted for pulp and paper profit. Unfortunately this sounds like the usual profit over people story in politics and in business. The science was there. The fires had already happened before. Warnings existed. People died. And yet the lobbying to keep planting eucalyptus continues anyway. As it does for so many other things that hurt both people and the planet. We don't have a forestry problem. We have a people problem - specifically, people making decisions without empathy, without care. Now with Trump in power, the corporate gloves are off. Some of these firms care less about optics than they did just a few years ago. Inevitably, when the pendulum swings back, remember this. Stronger regulation with competent enforcement, run by well administered institutions is not anti-competitive or bureaucratic sludge. It is the missing system that creates healthy competition - ensuring businesses exist to solve problems and make profit in the process. Not the other way around. Please vote, advocate, learn and engage meaningfully. It takes more of us paying attention than them paying lobbyists. Save this, share this or just read and watch.
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Planting the wrong tree can kill people?
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