1. See Them, Really See Them – Know your regulars like they’re kin. That guy who loves extra ketchup? Ask about his kid’s game. It’s not just food—it’s “you’re my people.” That’s why they keep coming back.
2. Pour Heart into the Pitch – Don’t just sell a dish, share its soul. “This stew? Chef cried perfecting it—tastes like home.” Hit ‘em in the feels, and they’ll crave it before the first bite.