About The Trailhead
A free community for independent guides, outfitters, tour operators, and lodge owners who want to grow bookings and sharpen marketing without becoming a full time marketer.
If you run a rafting company, guide service, hunting outfit, lodge, ranch, or any outdoor experience business, this is built for you. Not generic advice made for a dentist's office. Real strategies for how outdoor businesses actually operate, season after season.
What's inside
- Weekly live Q&A for questions and feedback
- Classroom courses on AI visibility, SEO, Google and Meta ads, CRM and automation
- Weekly tips, templates, and resources
- Monthly Workshop
- A community of owners who get this busines
What this isn't
Not a place to get sold to. It's a place to learn, ask real questions, and connect with people doing the same work you are.
I'm Paul Wingfield. I'll be in here regularly sharing what's working and helping you figure out your next move.