Most external cleaning companies aren’t using Instagram Stories properly… But this is one of the easiest ways to turn watchers into paying customers. Here’s a simple framework that works every single time 👇 THE CONTENT: 2 SHORT VIDEOS WITH THE SAME HOOK Record two versions of the same subject: Why it works: Most customers have no idea what’s in their gutters. They can’t see it. So showing the weight, volume, and type of blockage makes the problem real. This instantly creates urgency. THE RESOLVE (THE PAYOFF) After showing the dirt, say: “We can clear all of this safely with our powerful SkyVac machines. If you want yours doing, tap below to book.” Simple. Direct. Zero fluff. THE CTA (THIS IS WHERE EVERYONE GOES WRONG) Post these videos on your Stories, then: 1. Add your link using “Link” button (swipe-up replacement) This must go to a dedicated landing page ONLY for gutter cleaning. Not a 6-page website. Not a homepage with 4 services. A single, clean, high-converting page. 2. Add a COVER CTA BUTTON on top of the link Use the CTA graphic you attached: 📍 “BOOK YOUR CLEAN HERE” (bright red button) This acts like a visual magnet. People tap these more than plain links. 3. Post it at peak times Between 5pm–9pm works best — homeowners are at home scrolling. WHY THIS METHOD CONVERTS SO WELL - It shows a hidden problem they didn’t know they had - It makes the dirt visible, emotional, and urgent - The resolve shows you can fix it - The CTA gives them a single, clean route to book immediately Stories = impulse decisions. Keep it visual, fast and straight to the booking link.

A lot of you have been asking for this one, so it’s now up inside the classroom. Make sure you go through it today while it’s fresh. Module 4 drops tomorrow.