Day 1: Launching My Telehealth Clinic - Lessons Learned

Today was my official launch date of JetSet Health. My mom was my first patient so I could get a hang of my EMR and how everything works. I highly recommend doing a trial run with a friend or family member so you can see how everything flows on their end (and yours too!) before you start seeing real patients.

I obviously haven't been in business that long, but I've been preparing to launch for about 8 weeks since I knew my locums contract ended this week. I have experience in business (nursing education, lead generation - SaaS) outside of being a nurse practitioner, so have applied some of my general business knowledge to launching my telehealth clinic.

Don't put off starting your clinic, it will take time to get things going in the beginning. Here's a rundown of what I've done in the last couple months:

Got an additional NP license in a FPA state, since my current state is restricted.
Chose my specialty and what I wanted (and don't want) to do
Landed on a business name and corresponding domain for my website
Created my email account and signature
Had a simple logo created on Fiverr
Created a simple WP website (1 page) and blog
Set up autoblogging systems so my blog can start bringing in SEO traffic in 3-6 months (I have 63 published as of today)
Created local landing pages for more SEO traffic focusing on specific keywords and the local service area I'm licensed in (have 1000 pages published)
Set up my Google Analytics and Google Search Console to track SEO efforts
Trialed multiple EMR systems before landing on the one I decided to go with (based on price as a newbie, features, and ease of use)
Priced out liability insurance and purchased a policy
Created intake and charting forms for my EMR
Read Chris' book to solidify my telehealth practice model
Created a list of businesses (with contact information) I could contact as referral partners (your niche is key here and makes things 10 times easier)
Created flyers for the above business types if they'd like to refer pts to me
Created a FB and Google My Business page
Loaded up posts in my social media scheduler starting today and through the month of January
Created a "burner" email address for my manual outreach

Right now, I have a few things to change in my EMR so things go smoothly. I've already changed the way some forms read after having my mom go through it. I also need to change some wording on my website about what happens after someone books now that I know how everything works.

Starting next week, I'll start aggressively sending out emails to referral partners (about 20 per day) who may be interested in my services for their guests.

You don't have to do everything I've done to launch your clinic, but just know that it'll likely take you longer than expected to get things done. I knew what I needed to do and did things around my busy schedule (single homeschooling mom that works locums contracts 4 days a week that keep me out of the house for about 12 hrs a day). This was all done on my lunch break and in the evenings when I got home.

Sorry this post is so long, but hope it helps someone! Feel free to ask questions and I'll keep ya'll updated when something exciting happens! :)

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