Here’s a post I did yesterday that hit 100K views. What’s interesting is the fact that 96% of those views came from non-followers. That means Facebook pushed it out to a huge new audience who’d never seen me before.
👉 Why is this important?
Because every single one of those people is a potential client. And if your bio is crystal clear about what you do, a percentage of those viewers will hit “Follow” and instantly understand how you can help them.
💡 The takeaway:
- This works in any niche – you just need a scroll-stopping post or question.
- Don’t overcomplicate it. Simple ideas travel fast.
- Optimise your profile first, so new followers know exactly what you’re about.
Remember: posts are like nets you’re casting into the ocean. The clearer your bio, the easier it is for new people to become clients when they swim into your world.