@Toby DeMoss and all members, I hope everyone is doing great! I have a "simple" question. I have a book that is doing really well, selling around 10–20 copies a day, and I feel this could be THE BOOK! So I'm wondering how I can scale its sales as much as possible. I'm willing to invest $10K–$15K in ads if there's an opportunity to grow, but here's where I'm struggling. Over the past two years, I've had good-selling books, but I could never figure out how to scale their advertising. For example, I might have 5 campaigns, each with a daily budget of $50–$100, but none of them would spend its full daily budget. Increasing the budgets didn't necessarily bring more impressions, clicks, or sales. I've also tried expanding targeting to different angles, such as "gifts for...", "gifts under $15", "stocking stuffers", etc. Some of these keywords actually generated sales, but I still couldn't get my campaigns to spend significantly more. I vaguely remember that increasing bids or expanding targeting sometimes brought less relevant clicks that didn't convert, but I'm not entirely sure whether this was directly related to increasing the budget. Just to give you some numbers: - Royalty per book: around $3.25. - Average ad spend per sale: around $3.52. - Organic sales: normally around 30%, but last month they went up to 50%. So, the book isn't particularly profitable from advertising alone, but it has proven demand, and organic sales are growing. My question is: How do you actually scale a book like this? If I'm willing to spend $500 a day, but Amazon isn't spending the budgets I already have, what am I missing? How do you unlock more traffic and sales without simply attracting irrelevant clicks? I'd really appreciate hearing your experiences and suggestions!

Hi @Toby DeMoss and everyone! I hope all of you are doing great. With my limited budget, which approach would you recommend for Q4? 1. Publish 2 books a week, aim for 20 reviews each, and run ads. 2. Publish 2 books a month, aim for 50–100 reviews each, and put more money into ads. 3. Which would give me the best return on my budget? (The books I'm trying to compete with are within 5k-20k BSR by the way. Thank you so much!

@Toby DeMoss Thank you so much for the Q4 course. I have not completed all the modules yet, but I want to share a few of my greatest takeaways so far. 1. The style and approach you use to analyze data. You demonstrate you approach to research so methodically and in such an easy manner to comprehend. I thank you for that. For example, I realize, I've been striving and working too hard to analyze reviews. I personally scrape all the reviews, put it in a word doc, run it through ChatGPT. But now I know I don't have to waste that time doing all that, there's a search feature right there on Amazon!!! Time saver! Plus so much more with Cerebro, etc. 2. The way you use your imagination to rename things, like the "money keywords," "Lift raft keywords," and "Piggy" or "Piggy Bank." It's so much more memorable. I have one Piggy. And I don't plan on using that one in Q4, and I cut lots of spend. But using the approach you use on Cerebro, I looked up organic keywords on my Piggy, and to my surprise, I was not running any ads on any of the top organic keywords. So I created a campaign with those organic keywords to see if I can revive this book. It's an experiment. But I was surprised ot see the keywords that showed up. I never would have thought of those. 3. The title research, naming convention. You showed me that on one of our 1:1 calls, or a couple of them (LOL!). But having you unpack it more fully and demonstrate it in the training was so insightful to identify the primary keyword (aka Money Keyword) and secondary keywords (aka Life Raft Keywords) for title/subtitle. There more, but I'll save some space for now. I really appreciate all you did to unpack this for us. I'm applying it and I can't wait to see what the outcomes will be from this training. I'm grateful to learn from you.

This Q4 course is full of amazing advice, but the one about book descriptions (Hey Tim!) really stuck with me. And it's paying off already. For this one book (in the Italian market), my BSR suddenly dropped from 4k to 2k and is falling. This amounts to 1-2 sales/day. It might not seem like much, but over a month it makes $100-200 in additional royalties, which is amazing to me. Just want to say, thank you, Toby!