Sep 4 • The Room (general chat)
"You are here."
Discovery is a "you are here" problem
Every mall map and trailhead sign has that little flag: YOU ARE HERE. You can't navigate without it.
New product, new company, or a discovery cycle on something vague? Same deal. The instinct is to jump straight to the roadmap. But a roadmap drawn before you've located yourself is just a confident guess about someone else's campus.
Your first customer conversation isn't really about the product. It's about finding the flag.
Questions like:
- Walk me through the last time you dealt with this. What did you actually do?
- What have you already tried? Why did you stop?
- If nothing changed for a year, what would that cost you?
Notice none of those pitch anything. They locate you: where the pain actually lives, what's already been ruled out, and whether this problem even matters enough to build for.
Where do you start when you're handed a blank product space? What's your first question, and why that one?
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"You are here."
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