We're spending $60k on email marketing and doing THIS
High quality emails are really important. ๐ฉ Making sure we're sending the right emails, that give value, and also generate us customers is a huge goal for our company. And yesterday, Angel and I sat down with Troy Ericson & team who's a highly respected email marketer in the space (they've doing sometimes as high as 500k/mo) to get some thoughts on our strategy moving forward. ๐คฏ ๐จ And BOY was there some interesting insights which I've very lovingly going to share with you below (I know, how sweet huh?! ๐) I wanted to share some of the top insights and also give you a *hint at what's going to be changing for us coming up. โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ ๐ 1๏ธโฃ OUR JOB AS THE BUSINESS OWNER IS TO GROW THE LIST WITH FRESH PEOPLE AND LEADS. We've been working hard in our new company to create a LOT of opportunities for free value: - 2 x Facebook groups with nearly 60,000 members between them that provides a service (getting booked on podcasts) - A Premium community (with high level support, raving fans who just LOVE each other) - Inside of Premium we've access to our how to launch a top 100 podcast course, our How to monetize your podcast (Pop-Up Podcast) training, and even access to our 6-Figure Podcast program. - We've also got a Podcast & Business directory in the works (which we're releasing soon) - AND we're creating 'The Podcast Network VAULT' a collection of valuable products from our podcast guests โ ALL FOR FREE. SO safe to say, I think we've got that part covered. But if you're not growing the list consistently, it's hard to keep growing revenue. Alright onto the next point they shared. โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ ๐ฅ2๏ธโฃ WE WANT TO KEEP OUR DAILY EMAILS EXCITING, AND TO DRIVE RESULTS This is something I'm super excited to change. We've got a unique advantage in our new company. We have 2 x attractive characters โ Angel, & myself. (Even if Angel is the more attractive one in the bunch ๐ฅฒ)