Feb 10 • Sales
🎯 The Sales Opening Formula (Share Yours)
You might be losing sales in the first 60 seconds.
The problem:
After rapport building, people either:
- Talk about themselves
- Ask about the client
Both wrong.
The principle:
Ted Nicholas: "The headline is 75% of the buying decision."
Your opening IS your headline.
The formula:
"As I understand it, the purpose of our meeting is to:
- Understand where you are now
- Understand where you want to get to
- See how we can get there faster together
Have I got that about right?"
Why it works:
✅ Positions you as professional
✅ Shows you listen
✅ Not too certain, too soon
✅ Elegant and disarming
Your turn:
Share YOUR opening below (or draft one using this formula).
I'll comment on everyone who shares.
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🎯 The Sales Opening Formula (Share Yours)
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