People don't argue with their own data.

Apr 7 • Sales

Many professionals walk into a client call ready to present.

That is the mistake.

Before you say a single word about what you do, try this in your next client call.

Ask, don't pitch.

Think about the four things your prospect needs to arrive at before they will ever say yes.

They need to recognise they have a problem.

They need to see that a solution exists.

They need to believe you can provide that solution.

They need to trust you enough to act.

Your job is not to tell them any of that. Your job is to ask the questions that lead them to say it themselves.

Because people don't argue with their own data.

Write down the answers you need them to give. Then work backwards to the questions that get you there.

Try it once. See what changes.

I am curious where you are with this right now.

Tell me which fits best:

a) I know I pitch too soon and want to fix it

b) I struggle to know which questions to ask

c) I find it hard to hold back when I know I can help

d) I already do this and want to sharpen my question bank

Drop your letter below.

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