This book has made me to come to the realization that I can be going about improving my business online in a much more simple way than how I was doing it before. Few things I've taken from this book so far: 1. A website without structure is going to lead a customer to confusion. Kind of like wandering around a store not knowing exactly what you want, and on top of it there's no employees there to assist you. 2. The idea of a value ladder instead of a website is a better way to not only provide a potential customer value first, but it also helps them build trust that you in fact know what you're doing and are able to help them get to where the want to be. 3. Provide your clients with offers that are actually 10x more valuable than what you are selling it for. If you are able to prove that before hand, it makes it seems like an absolute no brainer to purchase that product from their point of view. Currently going through the process of restructuring my business plan utilizing both Dot Com Secrets and @Ace Eid lecture of how to chose the right enemy to further my success in 2025. I'm fired tf up. Let's go!