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Welcome to the They Laugh. You Win. Community
Welcome to They Laugh. You Win. It’s not that you’re not funny…you just don’t know how to write a joke. And more importantly—you haven’t been shown how to use humor as a tool. That’s what this community is about. 🎯 Who this is for: Speakers. Coaches. Entrepreneurs. Educators. Comics. Anyone who wants to: - Connect faster - Be more engaging - Be remembered when they speak Whether that’s on stage, on Zoom, or in real life. 🧠 What we’re doing here: I’m breaking down the exact system I’ve used for 38+ years as a comedian and coach to help people: - Turn real stories into real laughs - Build confidence by knowing what works - Connect with any audience (not just “be funny”) This is not theory. This is usable. 🚀 What’s coming next: I’ll be dropping courses right here inside the community, including: 👉 Don’t Bomb the Wedding Toast(If you—or someone you know—is giving a toast… this will save them) 👉 Joke Writing Made Easy: The Workshop(My full system for turning your ideas into actual jokes that land) 💬 Let’s make this interactive: Drop a comment below: - Are you a speaker, business owner, comic or something else? - What situations do you wish you were more confident or funny in? Or just ask me anything. Seriously—throw me something awkward, real, or painful…👉 I’ll show you how to make it funny. Because when They Laugh. You win.
App Example
So i just saw a news story and had a funny thought. So I just put this into the They Laugh. You Win app. These are just drafts. I didn't hit the "Punch it Up" button yet. The humor engine is designed to find your point of view and build the joke from there. But you see how it works. It takes your idea and turns it into something framed up and funny you can use. #ai #joke #aiapplication #comedy
App Example
Coming July, 2026
A pretty big milestone today. For the first time, this feels less like a prototype and more like a product. For the last few months, I've been focused on features. Buttons. Screens. Flows. Making sure everything worked. Recently, my focus shifted from features to functionality. Not "What can the app do?" But "How does it make the experience better?" That shift has changed everything. The app is getting smarter, cleaner, faster, and more useful with every iteration. What's most exciting to me isn't the technology. It's the impact. For nearly four decades I've been studying, performing, teaching, testing, and refining what makes people laugh and connect. Now I'm turning those lessons into something anyone can access right from their phone. The idea that someone could be working on a wedding toast, speech, social post, presentation, story, or joke and have access to that knowledge in seconds is still pretty surreal to me. There's still a lot of work to do before launch on Google Play and the App Store. But today felt like one of those moments where you stop and realize: "This is actually becoming real." And that's pretty cool. #AIStartup #SaaS #AIApplications #comedyclass #techstartup
Coming July,  2026
Most Speakers Start in the Wrong Place
One of the biggest mistakes I see speakers make is they start by asking: "What should I say?" The better question is: "Who am I saying it to?" That's why before I ever worry about slides, stories, data, jokes, or even my opening, I walk through the 5 questions in this graphic. Because great talks aren't built from content. They're built from connection. A 60-minute keynote isn't just a longer version of a 30-minute keynote. A room full of CEOs isn't the same audience as a room full of teachers. And information by itself is rarely enough. Information teaches. Stories stick. Humor amplifies. One of the things I've learned after thousands of presentations, keynote speeches, stand-up shows, workshops, and coaching sessions is this: The audience doesn't remember everything you said. They remember how you made them feel. They remember the stories. They remember the laughs. That's why the last question on the checklist might be the most important: Where are the laughs? Not because you're trying to be a comedian. Because humor creates attention. Humor creates trust. Humor creates retention. And when people are laughing, they're listening. If you're a speaker, coach, trainer, entrepreneur, auctioneer, educator, salesperson, or anyone who communicates for a living, spend less time asking: "What else should I add?" And more time asking: "How will this land?" That's where impact lives. What's the first thing you think about when building a presentation?
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Most Speakers Start in the Wrong Place
Superiority Versus Commonality Jokes
One of my rules when writing humor: If there’s a victim in the joke… and it’s not you… don't say it. Now before comedians come for me… I’m not saying superiority jokes don’t work. They absolutely work. In fact they can be amazing. But I think we laugh for two very different reasons: 1. Superiority We laugh because something looks worse than us. We feel smarter. Safer. Ahead. That can work GREAT… Especially when the target is: ✅ Yourself ✅ A product ✅ A system ✅ A shared frustration Example: Making fun of a flip phone in 2026?Easy. Making fun of PEOPLE who still use flip phones? Now the joke changed. Because maybe they can’t afford something else. Maybe they hate tech. Maybe they’re simplifying their life. Now they became the victim. But if YOU still have a flip phone? Game on. Now we laugh because we recognize something human. Which brings me to the second kind… 2. Commonality We laugh because we recognize ourselves. “That’s me.”“I do that.”“Oh man… I’ve thought that.” That kind of laughter creates connection. And connection creates trust. That’s why my favorite humor usually isn’t making fun of people. It’s showing people they’re not alone. In this video I talk about why I think this matters… …and why the biggest laugh isn’t always the best laugh. Curious where you land on this 👇
Superiority Versus Commonality Jokes
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